Kari-On Productions believes press is one of the most vital elements of any musician’s career, Accolade! What does that mean, simply it means - LEVERAGE for a multitude of career needs. At Kari-On we have worked tirelessly to build each artist brand equity through press reviews and taken it to the next step with social outreach. The reason we feel Press and Social Outreach is important??
This is the basic staple of a launch, and it should not be overlooked or skipped. With the evolutions of online publications and media outlets, it has given the artist a robust opportunity to create linkage between the product and the review with a click of a button. AWARENESS - Yes, you have to get others to know about YOU and YOUR PRODUCT beyond your own group of contacts. Let us reflect. Would you go to college and spend 4 years paying your way for an education, and investing in your “career” then just neglect the diploma? This premise is the same for your career. You just created a product – you put thousands into creating the release – now it’s time to follow the steps through and build the outcome, and together we can create this result.
Kari-On Productions has helped label and non-label artists get better traction with their campaigns by looking at the overall needs, not just the traditional methods of approach. We feel the promotional umbrella includes, social outreach, new media along with obtaining reviews that DRIVE traffic to your product. We have broken countless debut artists - into the scene and helped them become the names you know today! Was it done overnight? NO, but we have created the launching pad and consistent support needed to effectively with no-nonsense raise awareness, YES!!
The Tools Press Release: Yes, that is included in the promotional cost, it is not a separate fee, and you get full approval on the final product. Product: We also only ask for a minimal amount of product and that varies based on the level of service chosen. Many publications are now accepting digital. We build a private, secure, graphically designed media delivery page for each artist that allows us to service hundreds of more contacts at no additional cost to you.
We execute product servicing; we don’t expect you to handle your own campaign – we want you focusing on getting gigs and working on new material. We additionally, sticker and process each package based on the contact needs.
Strategic planning of your publicity campaign, timing, and here’s the big one. We don’t use predesigned lists. Our database is vast, and current. We work with and for our contacts. What do I mean; many writers, publications and outlets have pointed focus of types of genres. It is highly important to ensure a positive result that the relationship is in place and that the contact likes your “style” or genre. There is a lot of product on the market, sending product out is a total crap shoot, if you don’t already have a relationship with that publication or contact. You could waste a lot of expensive and valuable potential income by “list” sending, and when you get to the end of it – you frankly did not save any money; you actually just cost yourself more. You would not hire a dentist to be your drummer, (well of course unless the dentist is a drummer, but you get me) so why would you buy a list and think you are saving any money by sending unsolicited product to a list of names and addresses, that you really have no idea who they are. Postage alone is staggering these days. Think it through, professional promotional companies get the work done, and reputable ones have been around for years doing it, repeatedly for countless artists. Are you really saving money; or are you really flushing income down the drain, with the throw it against the wall approach.
There's only one way to find out more: let’s connect, let's pick a time to set up a friendly conversation with a senior member of our team to consult and brainstorm your project. We believe in good old fashioned communication, so let’s get talking and planning a strategy.